How Businesses Can be More Sustainable featured image with trees and a road

How Businesses Can be More Sustainable


Knowing how businesses can be more sustainable is fast becoming a vital practice. It’s a timely and vital question for any entrepreneur or freelancer to consider. This article takes you through three tried and tested techniques that will dramatically reduce your business’s carbon footprint.

Why it’s Important to Know How Businesses Can be More Sustainable

More often than not, switching to sustainable practices won’t involve any extra time or effort. Ultimately, it boils down to who you work with and how you operate.

In a world of uncertainty and global climate change, folks want to see that you’re doing your bit. Additionally, as a business owner, you take on a certain responsibility. Big or small, your company needs to demonstrate that it cares about the environment that we all live in.

In recent years, we’ve already been seeing larger organisations pledging their path towards net zero. In other words, a fully carbon-neutral infrastructure and business.

Nike, a member of Race to Zero partner, the Fashion Charter for Climate Action, has made remarkable progress in reducing GHG emissions, using environmentally preferred materials in their products, and diverting waste from landfills. With a focus on innovation, they have developed low-carbon materials, decarbonized their value chain, adopted alternative fuels, reduced air freight, improved energy efficiency in Nike spaces, and embraced circularity.

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Implementing and being aware of how businesses can be more sustainable will significantly improve your longevity and trust as a company. With this purpose in mind, it’s most important to apply the following techniques whenever possible.

Three Eco-Friendly Practices

The three steps below are processes I’ve put into place as a small business over the last nine years. None of them cost any extra money, nor do they take any extra time or effort. Simple, effective changes that significantly improve your business sustainability.

1. Working With The Right Suppliers

First up, choosing who you work with and why you work with them is everything. The types of businesses you need to partner with will vary depending on what you offer as a service or product.

However, the premise remains the same. Working with companies that align with your sustainability goals will only ever strengthen your credentials. Are there any options available that will plant trees for your business when you use their service? This is something that Eco Web Hosting provide, which you’ll hear about in the next step.

If you’re a product-based business, packaging is another prime example. It’s becoming easier and easier to source sustainable materials for your business at no extra cost. Take a look at companies such as Tiny Box, and Enviropack.

You could work with packaging partners and others to ensure your sustainability targets are met and engage your supply chain to implement the necessary changes.

British Business Bank

2. A Website Powered by Green Energy

Did you know that most websites churn out way more carbon than they need to? Each time someone visits a web page, a big old data centre needs to work its magic. Of course, if said data centre is powered by green, renewable energy, this will instantly reduce the amount of CO2 produced every time someone loads a page on your site.

Having tested quite a few websites on websitecarbon.com, I can confirm that the vast majority are failing pretty epically. Go ahead and enter your domain for a quick and easy report on how your website is performing. Don’t be alarmed if you’re in the red. As mentioned, this is currently pretty common.

Being aware of the situation and having a long-term plan is the first step. On the positive side, all it takes to remedy the issue is switching to an eco-friendly web hosting service.

If you manage your own website and use WordPress, I can highly recommend Eco Web Hosting. I’ve used this service for the entirety of Clearcut Derby’s existence and without reservation, advocate and praise everything they do. They even plant four trees for us every month.

If your website is built and maintained by an external designer/developer, it’s time to speak with them. Hopefully, they can make the relevant changes, which they should generally be aware of and already considering.

In a primarily digital world, this step is certainly one of the most crucial when it comes to how businesses can be more sustainable.

3. Sustainable / Eco-Friendly Print

Last, but by no means least, let’s talk about eco-friendly and sustainable print. Most businesses will need to print at least once or twice per year as a minimum. Even if it’s just the good old annual Christmas cards. Lots of other businesses that rely on leaflet marketing, however, still need it much more regularly.

Either way, this is an easy switch to either sustainable or eco-friendly options. But just what on earth is the difference?

Sustainable paper stocks are always traceable back to a sustainably managed forest, from a supplier with the relevant FSC® certification. Furthermore, eco-friendly paper stocks are fully recycled. Bonus!

For the businesses here in Derby & Nottingham that regularly carry out leaflet distribution campaigns, this step is especially important. With such large numbers being printed and delivered, working with a supplier that provides 100% sustainable paper stocks is essential.

Conclusion – How Businesses Can be More Sustainable

Some or all of the above ideas can be implemented in absolutely any business. Simple, effective ways to reduce your carbon footprint and increase your sustainability as a business.

How Can Businesses be More Sustainable?

Three areas to look at initially will quickly help your business become more sustainable and eco-friendly.

1. Working With The Right Suppliers.
2. A Website Powered by Green Energy.
3. Sustainable / Eco-Friednly Print.


Running a greener, cleaner business is much easier than you’d imagine. Ultimately, it boils down to being aware of your impact and making a conscious decision to partner with companies that align with your sustainability values.

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Thanks for reading!

Mike Hindle – Founder & Owner
Clearcut Derby

High-impact leaflet distribution campaigns in Derby, Derbyshire, Burton-on-Trent & Staffordshire.